Tuomas Merikoski

Tuomas Merikoski is a Finnish-born Creative Director with over 20 years at the highest level of luxury fashion — including eight years at Louis Vuitton under Kim Jones and eight years at Givenchy under Riccardo Tisci.

Founder of AALTO with +10 seasons in Paris, and Milan, Shanghai and Helsinki fashion weeks. Member of the Fédération de la Haute Couture et de la Mode. Recognised by the LVMH Prize and ANDAM Fashion Award.

He believes designers have an incremental role in circularity, alongside creative directorship on product and brand — not as a constraint, but as a foundational design element. Fashion is emotional and experiential — not a data endpoint. Every product and every customer is unique. Built on a circular vision for design, he founded Recoded™ — a Smart Digital Product Passport infrastructure that enhances creative output, celebrates product unicity, and builds richer storytelling across the entire lifecycle.

Master of Arts in Fashion Design, Institut Français de la Mode, Paris.