Lutz Huelle

Creative Director and Founder Lutz Huelle

After graduating from Central St Martin’s , London, and a 3- year stint at Maison Margiela, Lutz launched his eponymous label LUTZHUELLE in Paris with partner David Ballu.

He won the ANDAM prize, France’s top fashion award, in 2000 and again in 2002. 

Lutz has described his approach as “decontextualization”: reworking and reinventing the basics of a classic wardrobe, taking things out of context, focusing on form, cut, volume and identity. 

His approach of mixing and matching different genres and types of clothing – sportswear and evening, casual and formal, feminine and masculine – has proved prophetic and has become an integral part of the fashion landscape.

Apart from his namesake brand, Lutz was Artistic Director at Delpozo in Madrid and has worked as a longterm consultant at Max Mara, as well as at Brioni, Rochas and AZ Factory.

He has been a visiting professor on the Central St Martin’s MA in London and has been head of the fashion and accessories design department at HEAD in Geneva since September 2021.

AZ Academy is more than an academic course - it’s a strategic business acceleration platform for the new era of fashion.

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