Donatella Zappieri

After graduating with a degree in languages and translation at Geneva University, Donatella worked for several jewelry companies, covering various positions including Head of Creation, PR Director, Marketing and Business Development Director.

In 1994, Swarovski employed Donatella as one of the main contributors in setting up the Swarovski Jewelry Division, where she developed and nurtured the Timeless and Crystal Jewelry lines to the successful status they hold today.

With the experience of 30 years in jewelry and luxury goods, Donatella has gained the skills and knowledge that facilitate her as a reliable freelance consultant today.

She currently works as a consultant, supporting jewelry and luxury brands in finding and establishing the delicate synergy between creativity, product development and strategic marketing. She is also mostly recognized for supporting consolidated business in re-branding and re-positioning and for helping start-ups in achieving their break-even targets with a fresh and 360° approach.

She is Principal Consultant at Hill and co and she mainly covers the European markets with projects of re-branding and strategic implementation into operational execution.

Donatella teaches at various Universities in Milan and is member of the Professional Faculty at Bocconi University. She has been the Director of the Luxury Marketing Master at Créa Geneva and is today the luxury and jewelry expert.

Donatella also writes for various jewelry magazines such as VO+, Il Tarì and Preziosa, Europa Star Jewellery, Huesers and has her own website magazine.