Recipients and Entry Requirements
I have a design background in areas other than fashion (costume, textile design etc.) . Am I still eligible to apply?
Yes, you can apply. This programme is made for young professionals who want to start their own brand, no matter what they studied before.However, as part of your application, you’ll need to submit a collection that shows your unique vision and perspective on fashion or fashion product which will help us evaluate your suitability for the course.
Is the programme open to international applicants from outside Italy?
Attendance and Course Structure
Can you explain the attendance requirements? Is daily attendance mandatory?
Attendance Requirements
- In-person attendance in Milan is required.
- First 5 months (mid-January to end of May):
You will follow intensive modules in Milan. Some lecturers may join online, but you must be physically present for classes and activities during this period. - After May:
The programme continues with dedicated mentorship (which can be online) and visits to workshops and suppliers. - Schedule:
While you won’t nesesarily have classes every day from 9 to 6, you are expected to attend all scheduled sessions and activities in full. - Guest Lectures:
Additional guest lectures will take place, sometimes scheduled at short notice, and attendance is expected. - Working alongside the programme:
If you are already working on your brand or offering consultancy services, you may continue these commitments. However, please ensure you are present in Milan for all modules delivered from mid-January to the end of May.
Programme Content and Objectives
What will be covered during the programme? Will there be design lessons?
No, there will be no design teaching. Participants must already have a defined collection. Creativity, innovation, and sustainability are among the key selection criteria. The course focuses on essential content to support the development of your brand:
- Marketing, branding, positioning
- Merchandising, pricing
- Sourcing, production (with a sustainable approach), logistics
- Finance, distribution
The aim is to help designers launch or strengthen their brand.
If your design process needs to be improved please consider an ACM specialist one-year Master before applying for this executive programme.
Is it mandatory to launch a brand after the course? Will there be meetings with potential investors?
Application Materials
Should I submit just one collection or more?
One example is minimum; you must submit your latest collection. Present the one that best represents your style and brand values.
However, it is strongly recommended to include a full portfolio, including elements of your design process, to give the jury a comprehensive understanding of you as a candidate.
In addition, we require:
- a short video presentation,
- your CV,
- and a motivational letter outlining your objectives for attending the programme.
Fees and Scholarships
Is the programme fee-based? Are there any scholarships or sponsorships, for example for sustainable projects?
AZ Academy is more than an academic course - it’s a strategic business acceleration platform for the new era of fashion.
Why AZ Academy is unique
Unlike any other executive business program, AZ Academy provides:
01
Funded Access
Richemont covers the tuition, removing financial barriers
02
Personalized Business Consulting
Not just education, but direct business coaching
03
Direct Access to Industry Leaders
Connecting designers with the minds shaping the future of business
04
Hands-on Implementation
A fully immersive, execution-driven experience
