Manuela Giuffré

With over 15 years of experience in Retail and Collection Merchandising for luxury and fashion brands, Manuela Giuffrè is passionate about curating product strategies that reflect brand identity, meet customer expectations, and drive sustainable growth. With a solid academic foundation in Economics and a Master’s degree in Fashion Brand Management, Manuela has built a successful career in the fashion industry, bridging creativity and business.

She began her journey in Retail Merchandising with prestigious brands such as La Rinascente and Moncler, where she developed strategic assortments across multiple stores, balancing creative vision with data-driven decision-making. Her natural evolution into Collection Merchandising was driven by a deep passion for product and a desire to collaborate closely with creative directors. This transition led her to significant roles at Etro and Rochas, where she contributed to brand positioning, seasonal briefs, pricing strategies, and margin optimization.

Today, as a strategic consultant for fashion brands, Manuela supports companies in defining and implementing 360-degree brand growth strategies — from product development and collection architecture to pricing, margin management, and digital and social strategy. Her work focuses on aligning creative vision and market potential, fostering cross-functional collaboration, and ensuring brand coherence across all touchpoints.